National Commercial Bank

Scarier than Cancer

NCB Insurance Company wanted a different approach to insurance advertising, especially for their critical illness product. The agency understood that the message needed to drive home not only the emotional, but the grave financial implications of critical illness. The resulting effort was the award-winning ‘Scarier Than Cancer’ campaign whose haunting visuals made an indelible impact not only on award judges, but viewing audiences across the island.

Happy Ice

Get Happy

When The Island Ice Company approached us to rebrand their longstanding product in the face of new entrants to the market, we decided to make Happy Ice synonymous with happy times. Enjoying a long history with Jamaica and Jamaicans, Happy Ice has been instrumental in creating happy memories over the past 37 years. We ‘distilled’ the pure essence of Happy Ice into a youthful call to action: “Get Happy!” and created a logo that was happiness personified!

Not only did their logo embody their brand personality, it created a clear differentiator at point of purchase…It’s difficult to resist a smiling face and a friendly greeting from a brand ready to create happy memories with you!

Ministry of National Security

Man Up

One of our most poignant and resonant campaigns to date, the Man Up movement was presented to the Ministry of National Security in response to their appeal for a campaign aimed at ultimately reducing the level of crime within the society. Recognizing that men are the main perpetrators of crime across all segments, the agency developed a strategic plan aimed at speaking to men in a real way. The ‘Man Up’ riddim was developed for use exclusively by influential artistes who could serve as positive role models and present uplifting lyrics in alignment with the message of the campaign.

Honey Bun

Life’s more Fun!

We’re especially proud of our work on this project. We were charged to come up with a fresh voice for Honey Bun bakery. Our proposal for a series of short, quirky spots highlighting the irresistibility of Honey Bun products not only won us the approvals of client and the general public, but of the Addy Award judges who awarded it Gold.

National Commercial Bank

Scarier than Cancer

NCB Insurance Company wanted a different approach to insurance advertising, especially for their critical illness product. The agency understood that the message needed to drive home not only the emotional, but the grave financial implications of critical illness. The resulting effort was the award-winning ‘Scarier Than Cancer’ campaign whose haunting visuals made an indelible impact not only on award judges, but viewing audiences across the island.

Hi-Pro Feeds

Grow With Hi-Pro

When long-standing client partner, Hi-Pro, approached us for another award-winning concept, we considered the close relationship they have with their farmers. The series highlighted actual customers who ‘Grow with Hi-Pro’. The campaign featured a 2-minute long television commercial without narrative, which followed Hi-Pro field officers as they visited their clients across the island. Hailed as a cinematic and patriotic gem, the campaign received ADDY awards for copywriting and TV production.

Happy Ice

Get Happy

When The Island Ice Company approached us to rebrand their longstanding product in the face of new entrants to the market, we decided to make Happy Ice synonymous with happy times. Enjoying a long history with Jamaica and Jamaicans, Happy Ice has been instrumental in creating happy memories over the past 37 years. We ‘distilled’ the pure essence of Happy Ice into a youthful call to action: “Get Happy!” and created a logo that was happiness personified!

Not only did their logo embody their brand personality, it created a clear differentiator at point of purchase…It’s difficult to resist a smiling face and a friendly greeting from a brand ready to create happy memories with you!

Jamaica Egg Farmers Association

Eat Eggs

The Jamaica Egg Farmers Association challenged us to find a way to increase egg consumption across the island. The #eateggs campaign presented eggs as an affordable, easy, flexible, nutritious and, most importantly, FUN food! Not only did the catchy jingle present a plethora of ways to prepare and enjoy this timeless breakfast favourite, it got toes tapping and eggs cracking… egg consumption across the island increased by almost 30%.

Ministry of National Security

Man Up

One of our most poignant and resonant campaigns to date, the Man Up movement was presented to the Ministry of National Security in response to their appeal for a campaign aimed at ultimately reducing the level of crime within the society. Recognizing that men are the main perpetrators of crime across all segments, the agency developed a strategic plan aimed at speaking to men in a real way. The ‘Man Up’ riddim was developed for use exclusively by influential artistes who could serve as positive role models and present uplifting lyrics in alignment with the message of the campaign.